A free NFC tag for your dog's collar. When someone finds them, they tap their phone - no app needed - and you get a text with their location instantly.
Three steps from lost to found. No logins, no apps, no faffing about when every second matters.
Order online (you pay postage only) or pick one up from a partner vet or pet shop. The tag comes pre-programmed - nothing to do but attach it.
→Tap the tag with your phone to claim it. Add your dog's details, a photo, and your contact preferences. Takes five minutes.
→A finder taps the tag, sees the profile, and hits one button to alert you. You get a text with their location. They get a message box to reach you - without ever seeing your number.
Most NFC tag services charge monthly. The free ones don't notify you. This exists because neither of those is good enough.
Tap, see the profile, press one button. That's it.
Contact happens through the platform. Strangers can reach you without having your details.
Update your number, move house, change phones - the tag still works. Always.
No premium tier. No features held back. Donations keep the lights on, nothing more.
Wilson is a dachshund. Small, fast, and deeply unreliable in open spaces. Every other NFC tag service wanted a monthly fee just to send a notification. That felt wrong. So this got built instead.
Read more about why →No premium plan. No features held back. If it's useful, it's free.
Pre-programmed. You pay postage only (£2). Or collect free from a partner vet.
Photo, details, temperament, vet info. Yours forever. No expiry.
Text to your phone the moment a finder hits the alert button. Includes GPS coordinates.
Finders contact you directly without either side sharing personal numbers.
Update your dog's details, photo, or vet info whenever you like.
Delete your profile and all data at any time. No questions, no dark patterns.
Running costs are covered by optional donations. See how it works →
Five minutes to set up. After that, you don't think about it until it matters.
You only pay postage (£2). Or collect from a partner vet near you for free.